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essential thing for ⌣ user experience, but also ⋱ position
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in context of how to startup﹖:
For each audience in your list, look for signs of the following: Purchasing agency: Can the people you’ll be selling to make their own decisions when it comes to buying a professional tool? Will you have to make classic sales, or can you sell in a more low-touch, highly automated way? The less work and the fewer people involved, the better. Budget scope: What kinds of budgets can your prospective customers in this niche usually spend on products and services?
For every audience you think is likely to pay or can be convinced to start budgeting for a solution to their problems, add another 0–5 value to their row in your list. Zero means that people are extremely reluctant to pay money for anything, and 5 means that there are plenty of products in the space that people regularly purchase.
Move the audiences that have no clear indicator of purchasing intent to another sheet.
- ~ strategy﹕ My product is for people who believe ＿ is also helpful here